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Package Design Издательство: daab, 2008 г Твердый переплет, 384 стр ISBN 978-3-937718-59-0 Мелованная бумага, Цветные иллюстрации инфо 8559m.

Package Design Издательство: daab, 2008 г Твердый переплет, 384 стр ISBN 978-3-937718-59-0 Мелованная бумага, Цветные иллюстрации инфо 8559m.

Despite their at times negative connotation, why do consumers love packaging so much that it has turned into one of the essential conditions for commercial success? Beyond their logistic function of protectionаьлжц, packaging is not only designed to seduce the client and to lead him/her to chose a particular product over another, but it has also become the extension of the brand and the value it embodies After all, it is the materials enclosing the product, their abundance or aбкщмчbsence, colors, shapes and opening techniques that consumers will approve or reject The 116 examples chosen in this book, be they minimalist or playful, have the same will to resolve the equation of the function of packaging versus the identity of the product it contains in the most original way possible An index with contact information of the designers is enclosed Издание на английском, немецком, испанском, французском и итальянском языках Формат: 17,5 см x 23,5 см Иллюстрации.


Цена: 4611 руб.